From July to October 2017, the Oregon Cascades West Council of Governments (OCWCOG) spearheaded a bilingual bikeshare outreach program focused on the Garfield area of North Corvallis. The campaign promoted Pedal Corvallis to Medicaid members and other neighbors via group rides, direct mail, and door-to-door canvassing at over 100 households (in English and Spanish). The program was a collaboration between OCWCOG and local partners.
During the campaign, 229 new members joined Pedal Corvallis, and members took 1,242 bikeshare trips. Over 450 community members were engaged at events, and 1,142 direct mail postcards were sent to residents of the Garfield neighborhood. Please click HERE to view the full campaign summary (partial summary is included above).
Pedal Corvallis launched in 2016 and includes 41 bicycles, two adult tricycles, and eight bikeshare stations, two of which are in the neighborhood targeted by this campaign. Pedal Corvallis is available to anyone age 18 and older. An annual pass is $25, a one-month pass $10, and a three-day pass $5. Pass holders can use their cell phones to unlock the bikes; rides two hours and under are free at each pass level. Initial funding for Pedal Corvallis was provided by the Region’s Medicaid provider, the InterCommunity Health Network Coordinated Care Organization (IHN-CCO). Maintenance and service is provided by Zagster, a bikeshare vendor with operations throughout the U.S.
To get involved or to learn more about Pedal Corvallis, contact OCWCOG’s Community and Economic Development Department at 541-924-8480 or visit www.OCWCOG.org/Pedal.